Mahindra has done it again—and this time, they’ve gone all out! The legendary Thar gets a bold and rugged transformation with the introduction of the Mahindra Thar ROXX, a special edition that’s grabbing eyeballs and making off-road lovers drool. Built for adventure and designed to dominate every terrain, the Thar ROXX is more than just a 4×4—it’s a statement on wheels.
Let’s break down everything that makes this wild machine a total showstopper.
🚙 Bolder. Meaner. ROXX-Ready!
The first thing you’ll notice about the Thar ROXX is its aggressive and beefed-up styling. It retains the iconic silhouette of the classic Thar but adds a host of off-road enhancements and visual upgrades that scream attitude.
From its chunky off-road tyres, customized bumpers, snorkel intake, and black-out grille to the bold ROXX decals, this SUV looks like it’s ready to take on deserts, mountains, and everything in between.
🛠️ Factory-Modified for Real Off-Roading
Unlike many “special editions” that are just cosmetic updates, the Thar ROXX has been factory-modified for hardcore off-road performance. It gets:
- Heavy-duty off-road bumpers
- Rock sliders for extra body protection
- All-terrain tyres on alloy wheels
- Roof-mounted LED light bar
- Adventure-ready tow hooks and jerry can holders
Whether you’re climbing rocks, crossing rivers, or battling mud trails—the Thar ROXX is built to conquer.
💪 Powerful Heart, Trusted Capability
Under the hood, the Thar ROXX retains Mahindra’s proven powertrains:
- 2.0L mStallion turbo-petrol with 150 bhp
- 2.2L mHawk diesel with 130 bhp
It comes mated to either a 6-speed manual or 6-speed automatic gearbox, with a capable 4×4 drivetrain and a mechanical locking differential. This beast doesn’t just look aggressive—it backs it up with real muscle on the toughest terrains.
🛋️ Rugged Yet Comfortable Cabin
Inside, the Thar ROXX balances functionality with flair. You get:
- Blacked-out dashboard with red stitching
- Water-resistant upholstery
- Infotainment touchscreen with Apple CarPlay & Android Auto
- Roof-mounted speakers for better audio in open-top driving
- Custom floor mats and “ROXX” badging all around
It’s rugged where it counts but refined where you want it.
🔐 Safety & Features You Can Trust
Despite its wild nature, Mahindra hasn’t cut corners on safety. The Thar ROXX comes with:
- Dual airbags
- ABS with EBD
- ESP with rollover mitigation
- Hill-hold and hill descent control
- ISOFIX child seat mounts
It’s not just adventure-ready—it’s family-ready too.
💸 Pricing & Availability
Mahindra is offering the Thar ROXX as a limited edition, making it even more exclusive. The price starts around ₹15.50 lakh (ex-showroom), making it an attractive upgrade for those who want their Thar to stand out from the crowd.
✅ Why the Thar ROXX is a Total Game-Changer
- 🔥 Killer Looks That Command Attention
- 🛠️ Real Off-Road Mods, Not Just Stickers
- 💪 Proven Engines with Legendary Capability
- 🧭 Adventure-Ready from Day One
- 🎯 Limited Edition Exclusivity
Final Verdict: Born Wild. Built ROXX.
The Mahindra Thar ROXX is the ultimate dream for every adventurer, off-road junkie, and lifestyle SUV enthusiast. It’s not just a car—it’s a lifestyle on wheels. Whether you’re heading to the hills, the beach, or just want to flex in the city—this Thar ROXX all the way.
